About
NarrativAI Ltd
We help brands make their information accessible, accurate and consistent wherever AI systems discover, retrieve and recommend it — through paid audits, implementation, and an ongoing monitoring service.
What we run
Measurement we already operate.
We operate the conformant Content Telemetry ingestion service atapi.openattribution.org under contract from OpenAttribution. It is in production, and an end-to-end canary runs against it every fifteen minutes.
We also publish an open-source capture tool for coding agents, which records the external sources an AI assistant retrieves, grounds on and cites. It is Apache-2.0 and installable today.
Standards
Our position on the standard.
Content Telemetry is governed by SPUR, the publisher coalition, and published openly. We co-authored it. We do not own it.
NarrativAI operates one conformant implementation of the standard. Our ingestion service is never a required destination, the specification carries no dependency on our infrastructure, and a competing operator can implement it and be assessed on identical terms. Accreditation is not ours to grant and we do not treat it as a commercial gate.
Corporate
How we are structured.
NarrativAI Ltd is a standalone company registered in England, number 16566726. It has no parent company and no subsidiaries. Where we refer to other organisations below, they are separate entities and not part of a group.
| Organisation | What it is | Relationship to NarrativAI |
|---|---|---|
| SPUR | The publisher coalition that governs the Content Telemetry standard. | We co-author the standard. SPUR governs it independently. |
| OpenAttribution | A standalone company limited by guarantee, holding neutral specifications and accreditation. | Contractual only. We operate its ingestion service under contract. There is no equity relationship in either direction. |
| Common Measure | A separately owned consulting practice working with publishers and policy audiences. | Separately owned by our founder. Not a NarrativAI company. |
People
Who you will work with.
Alex Springer founded NarrativAI and owns the audit method, the technical scope and the first senior read-out on every engagement. He co-authored the Content Telemetry standard and works across publisher requirements, agent telemetry, licensing and attribution.
Delivery is supported by analyst and implementation capacity for data collection, prompt operations, configuration checks and remediation.
Tell us what you are working on.
If you are trying to work out whether your product information holds up in AI answers, the audit is the fastest way to find out.