Building for the AI content economy.

We help publishers, brands, advertisers, and platforms understand how AI uses content, and act on it.

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AI systems now read, summarise, and cite the open web at scale. We work with the organisations navigating that shift, from strategy through to implementation.

Our work runs across attribution, telemetry, and measurement, grounded in open standards. We are a consultancy today, and build tooling where it earns its place.

We build on open standards, including OpenAttribution and Content Telemetry, and run them in production.

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